4. What’s my business worth?

August 17th, 2012

We all have expectations and a view on what our business is worth. The reality however is that value is determined by how much a buyer is willing to pay, and different types of buyer are prepared to pay different prices.

Don’t get locked into a figure at the start, aim to uplift the value of your business by building investor confidence through the selling process. At the outset, establish a price range you’re comfortable with, from a minimum and to a maximum price.


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